Privacy & Cookie Policy

Last updated: March 2026

Who we are

Alchemy Data is a specialist data consultancy based in the UK. We help organisations build modern real-time data platforms on AWS.
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egistered address: Alchemy Data Ltd, 66 Paul Street, London, England, United Kingdom, EC2A 4NA.

If you have any questions about how we handle your data, contact us at support@alchemydata.uk.

What data we collect and why

Contact form submissions

When you fill in our contact form, we collect your name, email address, and the details you provide. We use this to respond to your enquiry. If you opted in to marketing communications on the form, we will also send you occasional updates about Alchemy.

The legal basis for processing your enquiry is legitimate interests. The legal basis for sending marketing emails is consent.

Marketing emails

If you opted in, we send occasional emails about our work, thinking, and services. You can unsubscribe at any time using the link in any email we send.

We will never send marketing emails to people who have not opted in.

Scheduling a call

If you book a call via Google Calendar, Google will process your name and email address to facilitate the booking. That is governed by Google's own privacy policy.

Contact form submissions

When you fill in our contact form, we collect your name, email address, and the details you provide. We use this to respond to your enquiry. If you opted in to marketing communications on the form, we will also send you occasional updates about Alchemy.

The legal basis for processing your enquiry is legitimate interests. The legal basis for sending marketing emails is consent.

Website analytics

We use Google Analytics to understand how people use our site. This collects anonymised data about pages visited, time on site, and general location. It does not identify you personally.

Who we share your data with

We use the following third-party tools that may process your data:

  • HubSpot - contact management and email delivery. Data is stored on HubSpot's servers. See HubSpot's privacy policy for details.
  • Google Analytics - website analytics. Data is processed by Google.
  • Google Calendar - call scheduling. Data is processed by Google.

We do not sell your data. We do not share it with anyone else.

How long we keep your data

We keep contact and marketing data for as long as it is relevant to our relationship with you. If you unsubscribe or ask us to delete your data, we will do so promptly.

Your rights

Under UK GDPR you have the right to:

  • access the personal data we hold about you
  • ask us to correct inaccurate data
  • ask us to delete your data
  • withdraw consent for marketing at any time
  • complain to the Information Commissioner's Office (ICO) if you believe we have mishandled your data

To exercise any of these rights, email us at support@alchemydata.uk.

Cookies

Our site uses cookies for analytics via Google Analytics. You can control cookies through your browser settings. Disabling analytics cookies will not affect your ability to use the site.

Changes to this policy

If we make material changes to this policy we will update the date at the top of this page. We will not retroactively change how we handle data you have already submitted without asking you first.

Contact

support@alchemydata.uk